Lincoln Gunn

Who I Am

I played Division I basketball at Princeton, as did my wife, and we're raising our family in the San Francisco Bay Area. I'm not building this from behind a desk: I coach youth sports in our community and put on my own local events to get more kids moving, so I'm out on the field most weeks watching exactly where the fun clicks and where kids get stuck.

When we became parents, we expected the hard part of youth sports to be the competition. Instead, the hard part showed up years earlier: the on-ramp itself. The earliest years are full of expensive programs, long drives, and a quiet but steady message — that if your child isn't into sports early, you've already lost her, and she's behind before she's even begun. I've felt that fear myself: the worry that my kid is falling behind. I didn't buy it, and the research doesn't either.

Why I Started LudoLogic

We're raising two young daughters, and watching my oldest learn to move taught me more than any playbook ever did. The lesson that stuck: confidence follows competence. When a child can actually move with control — stop, turn, jump, land, keep a ball close — she shows up differently. She enjoys the game more, and she gets excited to go to practice and learn something new.

Our motto is simple: "build the ultimate athlete, not the elite basketball player." We're not trying to mint specialists at age five. We're trying to give kids as much exposure to sport as we can in a safe, low-pressure setting — a place to try, learn, fail, and build real confidence at home. And as she gets older, we want to introduce the sports that interest her most, so the choice of what to play stays in her hands.

What LudoLogic Makes

LudoLogic turns the early-childhood movement window into adventures kids ask to repeat. We have a growing lineup of series for the 4–6 range today, with plans to extend the model up to age 12.

• Rainbow Riders — our beginning movement series. Kids ride along with Coach Kenzie (the kids know her as "Stable Master Kenzie") to build foundational movement skills — stopping, jumping, leaping, turning, and dodging — one creature-led adventure at a time. It's a great first step into movement.
• The Guardian Trophy Trek — our beginning soccer series. The Guardians travel the world collecting one real skill per stop, with Coach Lola as their "Big Sister" guide. It's built for kids who are new to soccer — watch it before a first practice, or during a first season.
• The Discovery Crew — our pilot early-movement series. Through imaginative, animal-led stories, the youngest kids pick up basic gross-motor skills like crawling, jumping, and balancing. Great for early childhood development.

How We Approach the Content

The articles I publish here are written for parents, not coaches, and they're grounded in established physical-literacy research — the work of Sport for Life and the PLAYfun framework, plus pediatric and youth-development sources we cite in full on every piece. Where I share what's worked in our house, it's real and first-hand; where the science leads, I cite it and link it. I write to a simple bar: accurate, useful to a tired parent, and honest about what we do and don't yet know.

Where We're Headed

We're early — LudoLogic is a young company — and we're building in the open. The plan is to extend the same play-first model across more sports and age tiers, always keeping the same north star: a better, more joyful start for every kid, especially the ones the current system leaves on the sidelines.