About LudoLogic
Where Girls Learnto Love Sports
We're building the category-defining digital curriculum for physical literacy and sports education.
Our Story
LudoLogic was built to give girls a better start in sports.
As a former Division I athlete and now a dad of two daughters, I've seen both sides of youth sports: the incredible confidence and life lessons sports can provide, and the very real barriers families face when trying to get started. For many kids, especially girls, the path into sports is intimidating, fragmented, and easy to miss entirely.
LudoLogic exists to change that. We're a digital-first platform that helps girls build foundational sports skills, confidence, and a love of movement through fun, research-backed adventures.
We serve as the bridge connecting the field, gym, court, and home. We support the curious child, the parent who wants better tools, and the coach or educator working to create a stronger foundation.
We're just getting started, and we hope you'll join us.
Meet the Founder
Lincoln Gunn
Founder & CEO, former Princeton Division I basketball player, and Bay Area youth sports coach. Read Lincoln's story and why he started LudoLogic →
What We Believe
Meet Her Where She Is
By bringing movement to the TV or tablet at home, we remove the biggest barriers: cost, commute, and intimidation. Just press play and move.
Put the Fun in Fundamentals
At age four, you don't "train"—you play. We hide the fundamentals like balance, agility, and strength inside stories, games, and adventures. Reps happen naturally, without it feeling like work.
Confidence Is a Skill
Confidence comes from knowing what to do. When girls build real movement skills and learn the basics of the game, they show up prepared, participate sooner, and stick with sports longer.
"See It To Be It"
Representation matters—especially early. Our instruction is led by relatable female mentors who feel like a big sister and a coach: encouraging, capable, and fun to follow.
Ready forany sport.
Coach-led adventures and at-home kits that build movement and sports-literacy milestones, so kids walk into any sport ready to play.